ABOUT PRO
ATHLETE SPORTS

Pro Athlete Sports is a nonprofit organization designed to strengthen communities through sports, mentorship, and athlete engagement. We believe every young person deserves access to positive role models, life-skills development, and inspiring experiences led by professional athletes.

Founded by Geneo Riley, a former professional athlete with a strong commitment to community service, Pro Athlete Sports connects athletes with opportunities to give back and create meaningful change.

OUR MISSION

Through strategic partnerships with community organizations, local businesses and corporations, we create a positive impact in the communities in which we serve. While developing life skills and Character Development in children and young adults via connections in sports, community involvement and scholarships initiatives.

Our platform empowers current and former professional athletes to actively support and participate in ongoing community service projects and Charitable events.

We bridge athletes with the communities they care about, forming lasting partnerships and shared purpose.

COMMUNITY

CONNECTION

We create supportive environments where youth feel seen, supported, and encouraged to grow.

We provide opportunities that build leadership, character, and life skills for the next generation.

EMPOWERMENT

BOARD MEMBERS

GENEO RILEY

Founder & Executive Director

Former professional athlete with a passion for community empowerment. After seeing firsthand the life-changing impact sports can have, Geneo created Pro Athlete Sports to support youth development and give athletes a platform to make a meaningful difference.

Geneo leads with integrity, purpose, and a commitment to bringing resources, mentorship opportunities, and athlete leadership to the communities that need it most. His vision drives every program, partnership, and event we bring to life.

Presidential Lifetime Achievements Award winner, NFLPA Indianapolis Chapter, President

JOY WILLIAMS

Treasurer

KAVY LENON

Advisory Board Member

Kavy Lenon is a seasoned executive, entrepreneur, and community advocate with over 25 years of experience in Supplier Diversity, strategic partnerships, and business development across retail, manufacturing, and corporate ecosystems. As the Owner of ZINI LLC, Kavy leads a culturally inspired premium spirits brand rooted in storytelling, experiential marketing, and community connection. In addition to her entrepreneurial work, Kavy serves as the Executive Director of the TekWissen Foundation, a nonprofit dedicated to creating pathways for economic empowerment through workforce development, education, and community-based initiatives—particularly for underrepresented individuals and emerging entrepreneurs.

Throughout her career, Kavy has been recognized for building inclusive supplier ecosystems, scaling diverse businesses, and bridging corporate, nonprofit, and community interests to drive sustainable impact. As an Advisor to Pro Athlete Sports, she brings a unique blend of corporate strategy, nonprofit leadership, and entrepreneurial insight to help athletes and organizations create meaningful, community-driven outcomes.

ABOUT PRO ATHLETE SPORTS